Socio- demographic indicators

Socio- demographic indicators: used to help define our target market

Social grade	Social status	Occupation
A	Upper middle class	Higher managerial, administrative or professional
B	Middle class	Intermediate managerial, administrative professional
C1	Lower middle class	Supervisory or clerical, junior managerial, administrative or professional
C2	Skilled working class	Skilled manual workers
D	Working class	Semi and unskilled manual workers
E	Those at the lowest level of subsistence	State pensioners or widows, casual or lowest grade workers

 

My chosen magazine is a typical mainstream magazine that will have a wide target audience. I have chosen this as they are the most popular magazines that you can buy. They are not too expensive and contain something that almost everyone can take an interest in. my magazine will mainly be targeted at either C2, C1 or B social grade as they are the most likely to buy and read a magazine.