market research

for my magazine i thought it was important to find out what my target audience would like to see in the magazine. this is important as it is aimed at them so their input is important. i created a small survey to give myself some ideas and suggestions on what they would like to see in my magazine. i used there answers to help me decide what sort of features they would like to see included, what colour themes they liked and the type of music that they listen to and would like to read about.

below are some of the question that i asked my target audience.

1.    What age are you?

……………………………………

2.    Gender
       
      Male                  Female 

3.    What sort of music do you usually listen to? (circle any relevant answers)

Pop              R n B               Hip Hop            Rock               Indie            Other

4.    How often would you usually buy a magazine?

             Once a week                 Once every 2 weeks             Once a month           Other

5.    Are there any added features that you would expect?

Quizzes         Give-aways            posters              activities 

6.    What colour scheme would be the most appropriate?

             Pink/Purple      Red/pink        blue/purple       pink/yellow    orange/yellow

7.    What sort of things do you like to read in a magazine?

Reviews          celeb gossip         interviews       



from this questionnaire i was able to create my magazine based on the feedback i got. i handed this out to a wide range of different people to see who would be the most interested in buying and reading my magazine. from the questions i was able to tell that my biggest target would be girls ranging from 11-15. this helped me straight away as i was able to focus all my ideas around that specific target market. i also decided that the magazine was going to be released once a month as the questionnaire showed that most of the consumer would only buy the magazine once. this could be because it is aimed at a younger audience therefore they may have to save up to purchase the magazine each month. i also decided that some of the things that would be included in my magazine were celebrity gossip columns aswell as interview as this is what the target market wanted to see the most. when deciding on a colour scheme i decided to pick pink and yellow. this was because when i asked my target audience which colours they liked there was not one year choice, this is the reason that i decided to use the two colours together which actually ended up working really well.