Production

Production:

Pre-production: planning what to do, scripting, casting

Production:  filming or creating the media
- Digital (cheap, easy to convert to computer, easy to use for a semi-pro or someone with a low budget)  

Digital footage is as good as it is ever going to be.

-Reel   (expensive and time consuming to convert into digital, better quality and future quality)

Post production- editing (SFX, CGI, and Dolby), translating, promotion and marketing, TV tour (range of different chat shows), premiers, and film festivals.

British film industry
·         Social realism
·         Dark comedy  and irony
·         Dry, sarcastic humour
·         Reflects our lives

British film usually focuses more on real life, such as people in the working class or with little money. They are usually problematic and tell life how it is which is less in your face than American film with lots of effects and perfect people in perfect houses.

-          Zeitgeist (of the moment) 

Chris Morris- reputation for surreal, edgy and offensive comedy

-          Who would this appeal to?
-          Niche or mainstream?
-          How would promotion target these people?

A film can be called British if it meets at least 3 of the following:

·         Has a British producer
·         Has a British production team
·         A British director
·         A predominately British cast

This then leads into different categories such as:

·         Category A: an entirely British film
·         Category B: majority UK funded
·         Category C: more common co-funding scenario
·         Category D: describes a US film with some creative input from the British
·         Category E: a foreign film with some British involvement

Hollywood film industry

Simulacrum (a copy of reality)

why is overcoding used by Hollywood?

• easy
• lazy